Spoiler warning: Plot and/or ending details follow.
The music video was directed by Jonas Åkerlund and proved to be very controversial and popular as well. Though universally banned from television, massive demands on MTV made them show the video, but only after midnight and following an MTV News warning. The video depicts a night out in the city from an innovative and much imitated first-person perspective, portraying drinking & driving, shooting heroin, fighting, vandalism and sex. Detractors deplored the wantonly aggressive and mysogynistic behaviour of the video's protagonist, which would seem to indicate that they did not watch the end of the video, where the protagonist is revealed to be female.
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