The accompanying video was directed by acclaimed director Chris Cunningham. It features a number of children, each with the maniacally-grinning head of Richard D. James, running through an industrial suburb, fighting with each other, and terrorizing helpless adults.
The children are controlled by a monstrous, skinny demon (played by Al Stokes) from within a television, who, at the memorable climax of the video, comes out from the TV and starts to scream louder and louder at the old lady at the beginning of the video. The video ends with the demon, now wearing James' face as well, gathering the children around itself.
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